HOW IT ALL STARTED

Underprotection was founded by the couple Sunniva Uggerby and Stephan Rosenkilde, driven by the dream and motivation to bring focus on sustainability to the forefront of the lingerie industry. Later joined by
Jeanette Hansen, a completion to the founding team.
Together, the trio lead the company hand in hand with their dedicated team in Copenhagen.

The name Underprotection stem from our core values. 'Under' representing lingerie, the closest layer to our bodies, while 'Protection' signifies our commitment to protect and care for our environment and the people within it. Also, a promise of always protecting you from harmful chemicals and dyes when wearing Underprotection.

"The world doesn't need more clothes; in fact, there's already enough to meet our needs through buying secondhand. When we first started Underprotection, we were committed to ensuring that everything we created and introduced had a meaningful purpose. lingerie and swimwear are among the few items we rarely buy secondhand, which inspired the birth of Underprotection. Our mission is to make a positive impact by offering thoughtfully crafted and purposeful products."

Sunniva Uggerby, Creative Director & Co-Founder

We are passionate about creating garments, with a focus on sustainability, that celebrate the female body and paves the way for the industry. Today, Underprotection is sold all over the world, with you as our driving force behind our journey. We will continue to make a positive impact on the industry and always advance our sustainable practices for the better.

WHAT WE DO

The purpose of our company is to create lingerie, loungewear and swimwear with a focus on fashion and sustainability. We want to make a difference by making it possible to combine ethics & aesthetics.

We are constantly focusing on being as responsible and ethically correct as possible. We are taking active choices in making positive and meaningful changes both socially, and environmentally, in our community and
around the world.

Sustainability is not just a trend to us. We are committed to this lifestyle and aspire to bring our community along on our journey, so we can grow and make a change together.

To learn more about our sustainable choices
click here.

OUR DESIGN PHILOSOPHY

We believe that fashion and sustainability can be united. Our style is bold and colourful while maintaining a focus on Scandinavian simplicity. Our designs radiate feminine details and bold prints that challenges the stereotypical look of sustainable lingerie.

Every woman deserves to feel beautiful, unrestricted by society’s expectations. We strive to design for all shapes and sizes. We design for comfort and for feeling your best. We design to make it known that triangle bras can be for everyone, no matter the size of your chest.

We wish to make women all over the world feel included and special when wearing Underprotection.