Underprotection is a Danish brand based in Copenhagen and founded in 2010. The purpose of our company is to create underwear styles that make you feel fabulous, loungewear you want to wear all week and swimwear that makes you dream about vacation and summer. We have set out to challenge the conception of what sustainable fashion can be, and each season we will prove to you that it really can be everything we wish for! We want to make a difference by giving our customers the possibility to combine ethics and aesthetics when shopping.
We design two main collections and two smaller mid collections a year, which all include lingerie, loungewear and swimwear made in sustainable fabrics and produced in certified factories. Our collections are on display in many amazing retail destinations across the world from New York to Seoul and Melbourne and major fashion capitals of Europe.
We only use sustainable materials such as recycled polyester, recycled wool, Tencel lyocell and organic cotton. All our packaging, paper and polybags are either recycled or biodegradable. Most of our products are vegan approved, and if not, it is because it is recycled (wool) or a waste resource (milk). Fair working conditions and fair wages are human rights. Therefore, we only work with certified factories. We love women, of all kinds and sizes, and our goal is to make you feel as beautiful and comfortable as possible.
10 YEARS OF SUSTAINABLE FASHION
Sustainability is nothing new. 10 years ago, we had a vision, that sustainable underwear should be just as desirable and glamorous as that of conventional fashion. It has been a colorful journey from being a small start-up to becoming one of the leading brands in sustainable lingerie, swimwear and loungewear. Today we cooperate with the likes of Selfridges and Luisaviaroma, as well as passionate independent retailers, in their quest to accommodate the increasingly conscious consumer.
From getting our suppliers certified or experimenting with eco-friendly materials and recycled qualities, our knowledge and sustainable practices will continue to expand. For our 10-year anniversary we have created a timeline, showing just how far we have come since those early days in 2010. We are proud to have been a part of an important movement, and proud to say that sustainability is not a “trend” to us – it lies at the very core of our foundation. Yes, it has been 10 years, and we can’t wait to see what the future holds for us and the entire fashion industry!
BRINGING YOU SUSTAINABLE FASHION FOR 10 YEARS AND COUNTING!