Rodinia Generation was founded with one goal: to eliminate overproduction in the fashion industry. They want to empower the industrial new generation with their scalable Micro-factory concept.
With this technology and intelligence, they are able to make precisely what they need, when they need it, and where they need it. Without compromising profit and planet. 

 

 

Rodinia Generation was founded with one goal: to eliminate overproduction in the fashion industry. They want to empower the industrial new generation with their scalable Micro-factory concept. With this technology and intelligence, they are able to make precisely what they need, when they need it, and where they need it. Without compromising profit and planet. 

To best care for your garment and the environment, we recommend that you wash at a 30-degree programme with a mild laundry detergent, preferably nontoxic or biodegradable.

Your garment is likely to shrink by 3-5% after washing, but you can regain near original shape by ironing or steaming it.

To protect the environment and the garment, always dry naturally and in the shade.

HOW IT WORKS

The Rodinia Micro-factory has a body and a brain. The body is made of carefully selected state-of-the-art machinery. The brain is the Rodinia AI powered software. It learns, and adapts to changing production demands, and continually works to reduce waste and increase speed.

The printing process requires no water at Rodinia Generation, which otherwise is one of the big environmentally sinners in the process of printed fabrics. Next to that its only printed on the pattern-pieces needed for each style and is placed as close as possible on the fabric to avoid waste fabric. The styles are sewed at a factory within Europe, which makes this a nearshore production. And finally delivered to us so we can bring these unique pieces to you!  

To best care for your garment and the environment, we recommend that you wash at a 30-degree programme with a mild laundry detergent, preferably nontoxic or biodegradable.

Your garment is likely to shrink by 3-5% after washing, but you can regain near original shape by ironing or steaming it.

To protect the environment and the garment, always dry naturally and in the shade.

WHAT IT MEANS

To be able to produce only what we need and not making any overstock and at the same time saving water and chemicals in the process, is what really make sense for us and that's the way we believe the fashion industry should be going. Therefore, we are more than proud about this cooperation with Rodinia Generation and without saying too much, it's not the last time we are doing this.

 

Every time you buy a piece of Underprotection you are supporting this movement.

Together. For a plastic-free ocean.

Thank you.

Responsible all the way so it’s easier for you to buy your clothes in good conscience.

Shop the online exclusive collection here.

BRA MEASUREMENT

To find the most accurate size you have to do two measurements, A: bust and B: band. Do the measurements on your bare skin. Start off by measuring all the way around your bust where it’s widest. Then measure all the way around just under your bust. We have plus sizes for mostly all of our bra’s to make sure that bigger busts can fit our bras. When a size is plus size the underband stays the same and the size of the cup will go a size up; for example a size S+ has an underband that fits a regular size S and the cup size fits a regular size M. Be aware that it’s meant for you to start out using the outer buckle of the hook and eye closure first. Then you can adjust and tighten when the underband elastic gets looser.

HOW IT WORKS

The Rodinia Micro-factory has a body and a brain. The body is made of carefully selected state-of-the-art machinery. The brain is the Rodinia AI powered software. It learns, and adapts to changing production demands, and continually works to reduce waste and increase speed.

The printing process requires no water at Rodinia Generation, which otherwise is one of the big environmentally sinners in the process of printed fabrics. Next to that its only printed on the pattern-pieces needed for each style and is placed as close as possible on the fabric to avoid waste fabric. The styles are sewed at a factory within Europe, which makes this a nearshore production. And finally delivered to us so we can bring these unique pieces to you!  

WHAT IT MEANS

To be able to produce only what we need and not making any overstock and at the same time saving water and chemicals in the process, is what really make sense for us and that's the way we believe the fashion industry should be going. Therefore, we are more than proud about this cooperation with Rodinia Generation and without saying too much, it's not the last time we are doing this.


BOTTOM MEASUREMENT

To find your most accurate size you have to do two measurements, A: waist and B: hip. Do the measurements on your bare skin. Start off by measuring all the way around your waist where it’s narrowest. Then measure all the way round your hip where it's widest.

Wanna know the tricks for measuring? Always measure on bare skin and not over clothing. This will give you the best and most accurate result. When we are talking measurements we mean the measures you have and not the lingerie, swimwear or loungewear. Always measure yourself and then use the results to find the perfect size in the wanted style.




TOP / SHIRT / DRESS MEASUREMENT

To find your most accurate size you have to do three measurements, A: bust and B: waist and C: hip. Do the measurements on your bare skin. Start off by measuring all the way around your bust where it’s widest. Then measure all the way around your waist where it’s narrowest. Then end off by measuring all the way round your hip where it's widest. These three measurements will indicate the most accurate size for you in our tops, shirts, kimonos and dresses.

Wanna know the tricks for measuring? Always measure on bare skin and not over clothing. This will give you the best and most accurate result. When we are talking measurements we mean the measures you have and not the lingerie, swimwear or loungewear. Always measure yourself and then use the results to find the perfect size in the wanted style.




PANTS / SHORTS MEASUREMENT

To find your most accurate size you have to do two measurements, A: waist and B: hip. Do the measurements on your bare skin. Start off by measuring all the way around your waist where it’s narrowest. Then measure all the way round your hip where it's widest.

Wanna know the tricks for measuring? Always measure on bare skin and not over clothing. This will give you the best and most accurate result. When we are talking measurements we mean the measures you have and not the lingerie, swimwear or loungewear. Always measure yourself and then use the results to find the perfect size in the wanted style.


Responsible all the way so it’s easier for you to buy your clothes in good conscience.

Shop the online exclusive collection here.